about

I started Gibson Sponsorship this year, working alongside a promoter to build a new boxing series broadcast on Sky Sports. I find the brands that want to be part of it, then do the work to get deals over the line.

I study Law with Business Studies at the University of Birmingham, and I balance this alongside running Gibson. I entered the commercial side of sport through internships at BlockOne Sports and the FIA World Endurance racing team JOTA — this felt like the natural next step: actually running the commercial side of a show rather than watching someone else do it.

What I do, practically:

• Research brands likely to be interested

• Reach out and get them on a call

• Build sponsorship packages that make sense for both sides

If you're a brand considering sponsorship in boxing, or a promoter who needs someone to handle this work, I’d like to hear from you.