Connecting sports events to sponsors
about
I started Gibson Sponsorship this year, working alongside a promoter building a new boxing series broadcast on Sky Sports. My job is finding the brands who'd want to be part of it, then doing the work to get a deal over the line.
I'm reading Law with Business Studies at the University of Birmingham, and this sits alongside that. I got into the commercial side of sport through an internship at BlockOne Sports, and FIA World Endurance racing team JOTA, and this felt like the natural next step, actually running that side of a show rather than watching someone else do it.
What I do, practically: research who's likely to be interested, reach out, get them on a call, and build the package that makes sense for both sides.
If you're a brand thinking about sponsorship in boxing, or a promoter who needs someone doing this work for you, I'd like to hear from you.